Cognitive Hijacking #3: Cognitive Dissonance

Each of us brings unique perspectives, experiences, and beliefs to every conversation. Because of this we regularly encounter ideas that conflict with or challenge ours. Given the brain’s need for certainty (it likes to know what’s what) and to be in relationship with others (we feel safer), we can experience a significant amount of discomfort or cognitive dissonance in meetings. Unfortunately, in order to reduce this tension, we tend to develop arguments or stories to … Read more…